ABOUT

Hi, I’m Vanessa.

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My approach to PR is unconventional and unlike anything you’ve seen because it was created out of necessity. I cold-called my way to earning 1 billion organic views for challenger brands (intent on purpose) across every industry.

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From hacking my own PR and turning rejection into a proven formula that works, I believe that PR shouldn’t be a luxury item that only later-stage companies can benefit from — and that’s why I create powerful custom strategies for founders looking to break free from the agency model and have 100% transparency into their media relationships.

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My #1 mission is to empower the underdog to go BIGGER with their message.

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EVERYONE deserves to be seen, heard, and valued—regardless of who they “know” or how “big” their business is.

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I’ve been awarded “Best of Canada - PR", been named among other dynamite women as "Women To Watch in PR" that lead, inspire and build successful brands, but the accomplishments I am most proud of are:

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• Helping dozens of wildly inspiring business owners feel more confident in their mission and purpose

• Creating proven pitch frameworks that help client's get their message out to more people

• A client base made up of over 95% fierce women